“Morning Again” from Newt Gingrich

New ad(s) from Newt Gingrich–the emerging frontrunner in the 2012 Republican nomination contest. The ad capitalizes on a fundamental tenet of campaigning–the more optimistic candidate usually wins.

What’s also interesting is how the ad employs different soundtracks in different versions. The above version (posted on YouTube and used by the NYT in its column on the ad) uses music from the motion picture Rudy, evoking the emotions stirred by that film–an underdog tale of a undersized kid from the wrong-side of the tracks who gets to play football for Notre Dame. But the version posted on the Gingrich Web site uses different music. Whichever soundtrack is used, the basic message of the ad is clear–it can be “morning again in America” if Gingrich is elected. Powerful nostalgia, hearkening to Reagan.

About Trevor Parry-Giles

Professor Department of Communication University of Maryland
This entry was posted in 2012 Presidential Campaign Ads. Bookmark the permalink.

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