Political Advertising History

Famous ads from U.S. Presidential campaign history.

1952–Eisenhower (R) vs. Stevenson (D)

“I Like Ike”

“Vote Stevenson”

1956–Eisenhower (R) vs. Stevenson (D)

“Football/Peace”

“How’s that Again, General?”

1960–Kennedy (D) vs. Nixon (R)

“Nixon’s Experience”

“Most Qualified”

1964–Johnson (D) vs. Goldwater (R)

“Ice Cream”

“We Will Bury You”

1968–Nixon (R) vs. Humphrey (D)

“Nixon’s the One”

“Laughter”

1972–Nixon (R) vs. McGovern (D)

“McGovern Defense”

“Nixon Now”

“Newspapers”

1976–Carter (D) vs. Ford (R)

“Washington”

“Biography”

1980–Reagan (R) vs. Carter (D)

“Time Has Come”

“Long Day”

1984–Reagan (R) vs. Mondale (D)

“Morning Again in America”

“Peace”

“Teach Your Parents”

1988–Bush (R) vs. Dukakis (D)

“Revolving Door”

“New Era”

1992–Clinton (D) vs. Bush (R)

“The Bush Promise”

“What I Am Fighting For”

1996–Clinton (D) vs. Dole (R)

“Wrong for Our Future”

“My Husband”

2000–Bush (R) vs. Gore (D)

“Difference in Philosophy”

“Ocean”

2004–Bush (R) vs. Kerry (D)

“Windsurfing”

“Veterans”

2008–Obama (D) vs. McCain (R)

“Country I Love”

“Celeb”